I recently attended a session organized by HRANS (Human Resources Association of Nova Scotia), PEI chapter. The speaker was Detry Carragher of Streamline Consulting, her presentation revolved around the power of social media and ensuring that companies develop policies to handle the variety of different questions that the use of social media in the workplace can bring. My main take-away from the session was a video that was developed by @equalman, based on the book "Socialnomics" by Erik Qualman.
If you're having trouble convincing others who think you don't need to use the tools that are out there and that they are just a fad. Don't worry, you are not alone. I've been preaching the benefits of both internal and external tools we have available to anyone that will listen.
Get any doubters to give you 5 minutes of their time and show them this video. It's packed full of information and stats presented in a very compact and convincing manner that will hopefully change their mind. Some take more convincing than others but if you can get one or two key people in your corner they can help make the path alot clearer.